• Operations

Google Analytics (GA4) Specialist

Fully Remote (EMEA Time Zone) Full-time

•About the role

Teraleads is a fast-growing marketing agency specializing exclusively in dental marketing. We partner with dental clinics across the USA, delivering PPC, SEO, and full arch marketing strategies that drive real patient acquisition and practice growth. We're hiring a Google Analytics (GA4) Specialist to make sure every click, call, form and booked patient is measured accurately, so our campaigns are optimised on data we can trust.

What you’ll do

Own GA4 configuration across a portfolio of client properties, including data streams, events, key events, custom dimensions, audiences and data retention settings
Build, manage and maintain Google Tag Manager containers for all client websites and landing pages, keeping implementations clean, documented and consistent across accounts
Set up and maintain conversion tracking for Google Ads, Meta and TikTok, including form submissions, phone calls, booking widgets and thank-you page events
Implement and troubleshoot Enhanced Conversions, Consent Mode v2 and offline conversion imports from CRM data, so ad platforms optimise toward booked and qualified patients rather than raw leads
Track, measure and analyse user behaviour across websites and landing pages to identify drop-off points, friction and opportunities to improve conversion rates
Audit existing tracking setups for new clients, identify gaps, duplicates and broken tags, and deliver a clear fix plan
Build reporting dashboards in Looker Studio that give the Google Ads, Meta and SEO teams accurate, easy-to-read performance data
Work closely with the Google Ads, Paid Social, SEO and Web Development teams to make sure every campaign and landing page launches with tracking verified and working
Monitor data quality on an ongoing basis and flag anomalies, tracking breaks or attribution issues before they affect campaign decisions
Leverage AI tools to automate audits, QA checks, reporting and repetitive workflows. We encourage candidates who actively build AI-powered workflows, prompts or automation to support their day-to-day work
Stay current on GA4, GTM and privacy changes, especially those affecting healthcare and US-based advertisers

What we’re looking for

Minimum 5 years of hands-on experience in web analytics and conversion tracking, with deep GA4 expertise
Advanced Google Tag Manager skills, including custom triggers, variables, data layer implementation and debugging
Proven experience setting up conversion tracking for Google Ads, including Enhanced Conversions and offline conversion imports
Strong understanding of attribution, cross-domain tracking, UTM structure and event-based measurement
Experience with Consent Mode v2 and privacy-compliant tracking setups
Experience building dashboards in Looker Studio
Working knowledge of HTML and JavaScript for tag implementation and troubleshooting
Experience integrating tracking with CRM and lead management systems
Ability to manage multiple client properties at once without dropping accuracy or quality
Active Google Analytics certification
Ability to showcase past tracking work is required. Candidates should be prepared to walk through GA4 and GTM setups they've built, explain how they solved tracking and attribution problems, and show how their work improved campaign decisions or lead quality.

Preferred qualifications

Experience in dental or healthcare marketing is highly preferred
Understanding of HIPAA considerations for tracking on US healthcare websites
Experience with server-side tagging (GTM server containers)
Experience with call tracking platforms such as CallRail
Experience with BigQuery and the GA4 BigQuery export
Experience tracking Meta Pixel and Conversions API, and TikTok Pixel and Events API
Excellent communication skills, with the ability to explain technical tracking issues clearly to non-technical teams
Comfortable working independently and as part of a team