• Marketing

Meta & TikTok Ad Specialist (Paid Ads Specialist)

Fully Remote (EMEA Time Zone) Full-time

•About the role

We're seeking a detail-oriented and experienced Meta & TikTok Ads Specialist to join our team at Teraleads, a fast-growing digital marketing agency specializing in dental marketing. In this role, you'll manage advertising campaigns across Facebook, Instagram, and TikTok for both our agency's clients and our own in-house ad accounts, ensuring every campaign is optimized, cost-efficient, and consistently generating high-quality leads.

What you’ll do

Develop and execute Meta and TikTok advertising strategies for dental clinic clients, as well as manage and optimize Teraleads' own ad accounts
Manage campaigns end-to-end to hit lead generation, cost-efficiency, and revenue growth targets
Continuously monitor spend and performance to keep cost-per-lead low without sacrificing lead quality
Conduct A/B testing and performance analysis to refine targeting, messaging, and creative
Use AI tools where relevant to streamline campaign management, reporting, and optimization workflows
Build and deliver clear, regular performance reports to clients and internal stakeholders
Collaborate closely with the Marketing Operations Manager to ensure seamless execution and client satisfaction
Stay current on Meta and TikTok platform updates, algorithm changes, and industry best practices

What we’re looking for

Proven experience managing Meta Ads campaigns; TikTok Ads experience required
Direct experience advertising to USA and Canada audiences, with solid understanding of both markets
Strong analytical skills, with the ability to interpret data and translate it into optimization decisions
Demonstrated ability to manage ad accounts that are both high-performing and cost-efficient
Comfortable using AI tools to support daily ad operations and reporting
Excellent communication skills, with a client-centric approach and ability to report clearly to both clients and internal teams
Ability to manage multiple accounts and campaigns simultaneously

Preferred qualifications

Experience in dental or healthcare marketing is highly preferred
Relevant certifications (e.g., Meta Blueprint, TikTok Academy) are a plus
Ability to work independently and as part of a team

Why join Teraleads?

Opportunity to work with top-tier dental clinics and make a meaningful impact on their growth
Collaborative, supportive work environment with room for professional development
Competitive compensation package