Instagram dental marketing is becoming an avenue for dental practices to showcase their skills in an attractive, attention-grabbing manner.
Thanks to the distinct visual appeal of the popular photo-sharing app, dental practices can now leverage it as a creative resource to market their services. However, as much as Instagram can be beneficial for dental marketing, there's still very little awareness of why and how it should be utilised as a marketing channel as compared to other major marketing channels like Facebook, website, email, etc.
In this blog, we'll give you insights into why Instagram dental marketing is essential for your practice so you can then consider investing in this potential goldmine for dental marketers.
What Is Instagram Marketing?
In the modern era, social media platforms serve as the core of any business's digital marketing strategy. The reason is quite simple:businesses get access to billions of potential customers through these platforms and, by extension, to billions of opportunities to market their products/services. Which ultimately means more chances to sell!
The same applies to Instagram, a popular photo sharing app which is especially favoured by the younger generation due to its aesthetic appeal and visual interface. It's used as a platform by business owners to connect with their prospects and directly/indirectly sell their products.
All it needs is an Instagram business account to kickstart your marketing journey on Instagram. You can also opt to use the app as a regular user, but that won't give your page the professional identity and the features (for example, allowing you to set up Instagram ads and having access to followers' data to target them effectively) that'll enable you to fulfil your business goals. Setting up an Instagram business account will help you unlock all these features for free.
Why Is Instagram Dental Marketing Important For Dental Businesses?
The importance of social media marketing (especially Facebook marketing) is no secret for modern dentists. Most dental practices already have a dedicated social media presence and have been leveraging the power of virtual connectivity to build brand awareness, bring traffic to their main business channel (i.e. their website) and improve their relationship with their existing clients.
However, a lot of dentists have not yet explored Instagram as a marketing resource, or if they have, aren't aware of its true potential (while it's worth mentioning that some dentists are ahead of time and built a separate full-fledged audience base on Instagram!).
If your dental business falls in the former category, it's about time you realise that Instagram dental marketing can be a total game changer for your business! Here are a few reasons to support this claim:
- There are 2.4 billion users of Instagram worldwide (with 169.65 million users in the US alone). Among these, 2 million people actively use Instagram monthly. This means you can connect with this huge number of prospects using Instagram alone, and using the right strategy, you can successfully convert them into buyers.
- Most users of Instagram are between 18-34 years of age. This is the age where people are at the prime of their life, and are hence more concerned about their dental health and especially aesthetics. This includes successful professionals, entrepreneurs, celebrities and businesses men/women, all of which have enough financial resources and social/professional reasons to invest in their smiles. Dental practices can take advantage of the peculiarity of this audience and market premium aesthetic services (like veneers) to them.
- Instagram's multidimensional interface is great for dentists to showcase their creative side using a variety of formats like pictures, videos, reels, stories:you name it. It gives you the creative freedom to express your practice's day-to-day operations in a non-salesy, fun way. It's like interacting with your existing and potential customers in a more friendly and personal manner, something that your professional website may lack.
- Instagram content and ads can act as prompters for potential customers to take a serious interest in your services. A picture is worth a thousand words, as they say, and your audience can get instantly psychologically compelled to take an interest in your services by looking at visuals of other people getting their smiles uplifted from the same.
- If the ad content is strategically created (with proper aesthetic visuals, crisp copy and attention-grabbing call to action), it can act as a booster in your bigger marketing funnel, directing more visitors to your websites and hopefully generating more sales.
Tips And Tricks For Instagram Dental Marketing
Now that you understand why Instagram marketing is essential for your practice, let's take a step ahead and discuss tips and tricks (mostly content-related) to help you engage your followers instantly.
Note that marketing on Instagram differs drastically from that on Facebook or any other social platform. It's quite tricky due to its predominantly visual nature, but once you get the hang of it, it can actually become an integral part of your business's strategic marketing plan.
Here are some tips and tricks to help you leverage Instagram for dental marketing:
- Write short, crisp and high-impact educational posts about dental health. Discuss the importance of dental hygiene and the role of dental treatments in bettering your dental health.
- To break the monotony of serious educational posts, keep alternating educational posts with fun facts and memes about dentistry.
- Take full advantage of Instagram's video marketing tools and use it to tell inspiring stories. In a video, ask your existing patients to share their stories and record their feedback on how your services improved their quality of life. Then, use the same video to create short reels and story materials. Patients' testimonials are a brilliant way to build social proof of your practice's expertise and success.
- Build a personal connection with your audience by showing behind the scenes of your staff performing dental services. Emphasise the impressive hygiene practices followed by your staff, the modern technology used in your clinic, and the comfort level provided to patients during treatments.
- Host photo-sharing contests, asking your audience to share your photos with specific hashtags that will drive engagement. Offer interesting prizes for doing so (such as a free cleaning or discounted teeth whitening).
- Give a sneak peek into your dental practice by posting tours of your office.
- Host live Instagram sessions to interact with your patients in real-time. Discuss their queries, answer their problems, and offer helpful advice without being overly promotional of your services.
Conclusion
While devising a social media strategy for their dental practices, dentists shouldn't forget to include Instagram in it. With billions of users to target globally and a variety of ways to capture their interest, Instagram dental marketing can generate game-changing results for dental businesses.
Contact Teraleads to learn more about Instagram dental marketing or to get A-Z digital marketing services. We're a one-stop marketing solution (with a team of experts specialising in dental marketing) for dental practices looking to supercharge their ROI and have successfully transformed multiple dental businesses with our strategic full arch marketing approach.
